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Useful Tip for YouTube Creators – SEO Optimization
- SellBuyMusic
- 2021.12.30
Everyone knows that more and more number of
people are watching YouTube to get information they want. In other words, video
SEO can have countless benefits: increased watch time, broader brand awareness,
and more sales and leads.
YouTube Search engine is built to provide
the best possible search results for the users, which means understanding the
search engine will help drive traffic you want your videos to be viewed.
What
Is YouTube SEO
YouTube SEO simply means optimizing your
YouTube channel and videos to be discovered by more users.
About 500 hours of content are uploaded to YouTube every minute, and YouTube shows videos that are the most relevant to keyword, using their own algorithm. For example, if you type in “Cake Recipe”, there will be thousands of search results. Three results on the top would be videos YouTube considered as ‘the most relevant’.
In order to work
on YouTube SEO, it is necessary to understand how YouTube exposes videos to the
top and the YouTube algorithm.
According to YouTube, videos are ranked
based on a number of factors including title, description, and how relevant the
video content is to viewers' queries. Which videos generated the most interactions
is also a factor being considered.
Simple YouTube SEO Tips to Rank Higher in Search
1.
Choose your keywords wisely
*How to Make a List of Keywords
1) List the
Words You Think Are Relevant To Your Video
2) Type in the
keywords and check YouTube Auto-Word Completion
-Keywords that
YouTube suggest with auto-completion are what YouTube think are the most
relevant. Using these keywords may help the users who need your videos to find
the way.
3) Use keyword
tools such as Google Trends and the Google Ads Keyword Planner to identify
popular keywords and their synonyms. Including these terms can help you to
maximize traffic from search.
l https://trends.google.com/trends/explore?date=all_2008&gprop=youtube,
l https://www.twinword.com/ideas/
▲Twinword ideas
4) See keywords from popular channels
-Visit a popular channel with a large number of subscribers in the field you are targeting, then sort the videos from that channel in order of popularity.
Most of the videos
with high views on YouTube are most likely optimized around popular keywords.
Therefore,
visiting popular content in the field you want to target and researching what
keywords the video is optimized for is one of the smart strategies.
Check which
keywords are optimized for popular videos. You can easily do this by viewing
page source.
l Right-click and click “View Page Source”.
l Ctrl+f (command+f ) and type in “keywords”
Then you’ll sell
what youtube tags are applied to the video.
5) Use YouTube
statistics for the keyword research.
-Another keyword
research method is to use statistics provided by YouTube itself.
l Log in to your YouTube account and access YouTube Studio
l Click Analyze in
the left menu
l Click Reach at
the top of the page
l Click on Traffic
Source Type
l Click on Youtube
Search
If you follow
the steps above, you can check the video traffic source with which keywords
users came to your video as shown below, and you can get insights on which
keywords to target.
2. Optimize your Title, Description and Hashtags
So far we looked at how to make a list of
keywords.
Now you need to optimize the title,
description, and tags of the video using those keywords.
1) Title Optimization
Since the title of a video serves to explain the topic and content of the video to YouTube and users, it is recommended to use keywords to create a click-through phrase.
It is also recommended that the video title be written in 60 characters or less in English. The reason why it is important to write the title of the video by keeping the length is to prevent “keyword stuffing,” which is an abuse of keywords.
Most importantly, don’t forget to include the main keyword in the title in the front of the title.
2) Description Optimization
YouTube recommends that you put your most
important keywords in the first couple of sentences of your description – and
that your description should be no longer than 200 words.
Also, descriptions have to include an
overview of your video using natural language—not just a stream of keywords.
It is also good to pick 1–2 main words that
describe your video and feature them prominently in both your description and
title.
3) Use video hashtags to drive YouTube search results
Across social media, hashtags (#) are now used to help users find content that answers their questions across a range of platforms.
You can use related hashtags (#) in video descriptions to help viewers find your video when they search for a specific hashtag.
Tags specifically help drive search as they make key trends more visible. Once you add a hashtag to the video description, it will be shown above the title of the video and then become
4) Include the keyword in your
video file.
Title of the video file is not visible to
the users, but it is also one of the ranking factors when it comes to showing
your video in search results.
If the file name you are uploading has the
target keyword in it, your video will have a much better chance of being ranked.
3.
Select a video category
If users are searching for a
particular video with advanced options, they can select the search to show
videos from selected categories. When uploading your video, it’s important you
contextualize your video with categories so you will have a better chance of
getting found by a user.
YouTube has a variety of category
options to pick from, so you should be able to find a category that suits your
YouTube videos. You can select the category options when uploading your video.
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